Collecting Taiwan's Secret Realms: The Twelve Most Beautiful Landscapes
The scenery is priceless, the most rare collection, 陳舜智（Chen Shunzhi）, who is also the founder and designer, went up the mountains and down the sea, searched all over Taiwan, spent ten years, collected the twelve most beautiful scenery in Taiwan's secret places, each club is tailored according to the regional personality and environmental resources, tailor-made a completely different theme, completely out of the commercial consideration of adopting standard samples for each room type, reducing costs and quick recovery, with a total investment of more than 2 billion, with ten years of sharpening a sword, the space experience bursts out with wonderful sparks.
In Chen Shunzhi's dictionary, the word "repetition" does not exist. Within the DEER CHASER series, no two rooms are identical. Each room possesses its own distinct character and a private, exclusive view. This absolute uniqueness creates a compelling incentive for travelers to return time and again, eager to experience the different souls of each space.
The latest pinnacle of our collection is the Lugu Branch, hidden at an altitude of 1,000 meters in Xitou, where the climate is cool and pleasant. The Lugu Branch centers on the theme of "Fireplace Gatherings," offering a vacation experience of gathering around an open fire—a rare and luxurious indulgence in Taiwan. The Yuchi Branch at Sun Moon Lake focuses on "Water Pool Gatherings," featuring an open-air starry sky bath under the Open air cinema canopy, allowing guests to truly bathe in nature. Meanwhile, the DEER CHASER path at Liyutan centers on "Wine Cellar Gatherings," presenting a member-exclusive journey of refined tasting and a light, tipsy ambiance.
The vision of the DEER CHASER brand is to become a benchmark for hospitality that represents the beauty of Taiwan, propelling Taiwan’s world-class landscapes and design onto the international stage.
Conveying Charming Dissoluteness
Humans are born free, yet often restricted by too many norms and pressures. DEER CHASER subverts the mainstream travel market’s focus on "distinguished honor" and "warm beauty." Instead, it is wild, bold, and unconventional—flipping the rules of the game and discarding stereotypes. This dashing and intense style forms the distinct charm of the brand.
Our spirit of "Charming Dissoluteness" carries a unique interpretation: Wave (浪): To enjoy the wandering and romance of the present moment, creating a tide of unrestrained living. Sway (蕩): The resonance between humanity and nature; enjoying the luxury of aimless wandering and doing nothing. It encourages people to relax, embrace a playful heart, and find the courage to pursue the true desires they have never dared to act upon.
DEER CHASER: Untamable and Irreproducible
Whether it is the Cliff Box perched upon a precipice or the Hunting house at the Yuchi Branch that embraces raw nature, both reflect a wild and rebellious imagination that breaks through systemic boundaries. These works won International Silver Awards at both the Paris Design Awards and the Berlin Design Awards.
Founder Chen Shunzhi, known in the industry as the "Father of Wild Luxury Villas," integrates the three ultimate pursuits of life—"Wildness, Rarity, and Cohesion"—into the positioning of DEER CHASER, bringing a brand-new vacation lifestyle that combines stylistic lodging, specialty dining, and experiential design.
Nature: The Perfect Design for a Wild Luxury VILLA
The concept of "wild luxury" originated in Africa from luxury hunting lodges. Today, this fusion of wilderness and opulence has become synonymous with the ultimate hotel experience. Wild luxury hotels abandon bustling, noisy city centers in favor of secluded, quiet realms.
The core value of DEER CHASER is to unify Heaven, Earth, and Humanity. Elements like the morning sun, stars, dew, and mountain winds are transformed into the perfect design for a wild luxury VILLA. Wild luxury allows one to appreciate not only the untamed beauty of Taiwan’s secret places but also the pinnacle of spiritual luxury.
Where the Chair is, Life Follows
The philosophy of DEER CHASER began with a single "Safari Chair." Created by Kaare Klint, the father of modern furniture design, it was inspired by a 1920s American explorer couple’s expedition to Africa. It proved that furniture is not just for indoor placement—it can wander with you. Thus, the Safari Chair emerged, turning both indoor and outdoor spaces into galleries. With a Safari Chair, every landscape becomes a place to rest.
"Where the chair is, life follows." Within DEER CHASER spaces, the chair is the most important object. It is the core of life and the vessel that best understands human nature. Opening a chair opens a world. In every corner, we select seats of various forms, materials, and heights to assemble the rich face of DEER CHASER living.